WORKSHOP :

"APPROACH TO POST-PRODUCTION"

General reflection on hegemonic communication Vs Liberating communication:

One of the oldest trades in the world that imperialism and other dominant systems have sought to hegemonize is communication, which, as we all know, is a powerful tool of mental domination that imposes influences on individuals and societies for different purposes, since be they political, economic or cultural. It is through the control of the psyches of human beings that all their objectives are positioned and are perpetuated by the different media and media corporations that control this sector worldwide: FOX, CNN, BBC, PAIS, ABC, REUTERS, CARACOL, GLOBOVISION, RCTV, EL MUNDO, EL NACIONAL, etc. Television channels, radios, newspapers, digital media, etc. All are part of the great concert of domination of communication, which are favorably served not only by having access to technologies, but also by controlling the great production of technological means on a planetary level. They are also part of the so-called military-industrial technological conglomerate that tries to control the world with its wars and its fictions through the news propaganda that its aberrant, sadistic and hostile false newscasts serve us every day. Likewise, they control a good part of the film and entertainment industry, which are clear cultural dispensers for the generation of individualistic, cold, empty, and inhuman mentalities, mainly of the youth. As a cocktail of seduction for the alienation and consumption of the products and production goods of capital we have advertising, which is presented with a magical and perverse cloak at the same time, to produce unnecessary consumer desires in individuals, generating addiction in them. , slavery and unconsciousness.
Hence the important task and the great challenge of the oppressed sectors of the world to free themselves from the chains of mind control. Communication is innate to the nature of human beings since the most remote times of their existence. Each individual with the ability to think or remember is an active subject to communicate, from their needs to their cultural forms and / or forms of organization and production; tribal, collective, communal or family. Today we have seen an accelerated and pertinent approach of individuals to technological tools and mainly to information and communication technologies (ICT). This, subject to the miniaturization of technology, the demystification of knowledge and the need for individuals or groups to become multipliers of experiences, narrators of processes and critics of reality, that is, active transformers of their own destiny, leads them to seize the resources and technological means of capitalism, reorient its nature and use them for liberating purposes. Then the result will be the multiplication and articulation in networks of community media, free media, alternative media, popular correspondents, spokespersons, traveling media, artistic media, etc.

For all the above, we have planned to hold a training workshop aimed at groups in struggle, in one of the areas of the production of audiovisual content that is more complex and important at the same time; "THE POST-PRODUCTION" which indicates the assembly and final finishing of the communicational products with which we intend to influence our different struggles and revolutionary emancipatory processes, from their different levels; the neighborhood, the university, the theater, the factory, the farmhouse, etc.

General objective:
Give a workshop in the area of post-production aimed at enhancing the perception and communication skills of the participants (10) in the concretion of technical-theoretical knowledge of technological tools for the generation of new codes and creative audiovisual content of a media nature. massive.

Duration: 40 hours (5 days)

Contents:
- General review of the different areas of production.
- Collective construction of a post-production concept.
- Critical and reflective visualization of audiovisual content.
- Post-production components
- Technical script
- Audio and video post-production software (Final Cut Pro 7.0 and Premiere CS6) interface, setting, work tools, video formats, image resolution and proportion, editing, image movement, effects, sound, graphics insertion and motion, compression formats, and export formats
- Graphic design and animation software (Photoshop CS 6)

Methodology:

Learning by doing is the main methodology in which the workshop focuses, with a high practical content and necessary theoretical topics for reflection and learning. A facilitator (not an academic professor) shares knowledge and experiences with the motivated group (12 to 15 people), from which permanent participation, collective work and interest in the contents are requested. Every day we will have discussion and reflection dynamics, practical exercises and learning exchanges to guarantee homogeneity of knowledge and the spirit of the workshop.
The workshop plans to start daily at 9:00 am. Have a snack from 11:00 to 11:20 am. Take a lunch break from 1:00 to 3:00 pm. A snack at 5:00 pm. And finish at 8:00 pm.

Goals:

- Reinforcement of the diverse knowledge and motivations of the general team

- Initial training and work commitment in: editing, design and sound, of 2 or 3 colleagues per area.
- 3 products edited by the sub-groups of the workshop, for a final sample.

Technical requirements:

- A suitable workspace for 15 people, with entry and exit control, which provides tranquility and peace for concentration
- Internet connection.
- 1 video projector of at least 500 lumix intensity.
- 1 extension of 10 meters
- 1 video screen or white cloth 2.5 x 2.5 cm.
- 1 shot
- 1 power strip
- 5 Windows platform computers of the latest generation or close
- 2 Mac computers
- 5 mice (participants)
- 1 flat screen TV of at least 40 inches.

Logistics:

- Accommodation for the facilitator and company
- 12 snacks for the morning x 5 days
- 12 afternoon snacks x 5 days
- 1 whiteboard and markers (2 colors minimum)
- Sheets and pencils.
- 2 general support assistants.
- 2 coffee makers